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News Release

Ho Chi Minh City

Jones Lang LaSalle Shortens Name to “JLL” and Unveils New Logo

Modernized name suits global language and digital applications


CHICAGO, LONDON, SINGAPORE, 3 March 2014  - Underscoring its global operation, scale and vision for the future, Jones Lang LaSalle (NYSE: JLL), the professional services and investment management firm specializing in real estate, has announced that it is now using the name “JLL” and introducing a refreshed logo.  In a dramatic depiction of this change, the firm’s global headquarters in the Aon Center will be lit with the JLL name on Monday and Tuesday nights, 3 and 4 March. This will be visible on the south side of the building facing Millennium Park.
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The shorter name and new logo are:
·       Easily recognized and visible in countries around the world
·       Memorable and easily pronounced in languages worldwide
·       Suitable for digital applications and mobile channels
Shortening its name to JLL is a natural evolution of the firm’s historically rich brand, recognizing that it is a truly global company located in multiple markets, with a wide range of expertise applied through many different client services.  It also represents its adaptation to different communication styles in different countries, languages and channels, and especially the use of digital and online.  
Charles Doyle, Chief Marketing and Communications Officer at JLL said: “Although we are adapting our name, our cultural foundation of collaboration, integrity and delivering real value to our clients, people and investors remains constant and unchanging. JLL is easily pronounced, remembered, visible and representative of our firm wherever we serve our clients around the world.”
Doyle continued: “The JLL ‘Worldmark’ logo symbolises all of this: a global company with local roots, built from multiple types of expertise, working in collaboration with clients wherever they need our services.”
 
 
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Jones Lang LaSalle Vietnam, a wholly owned entity and part of Jones Lang LaSalle worldwide, one of the leading full-service commercial real estate services firms in Vietnam, have been here in Vietnam since 2006. We are able to draw on a board range of experience and connectivity regionally as well as globally, providing our clients with first-class market knowledge and efficient access to direct and indirect real estate opportunities. Our insight and collaborative approach help our clients to achieve continuous success in an increasingly complex and changing world
At “The Euromoney Real Estate Awards 2013”, Jones Lang LaSalle Vietnam is named Top three in both Overall Advisor and Agency/Letting category
Stephen Wyatt, Jones Lang LaSalle Vietnam Country head also added: This is an exciting time for JLL. The new name and logo represents the future vision of a true global brand and will be easier for our clients to remember. JLL started operations in Vietnam in 2006 and since then we have grown to one of the leading property consultants in the country with more than 120 dedicated professionals, providing the very highest level of property consultancy services to a large number of global and domestic clients“
The JLL name and new logo will be rolled out globally over the next two years. The firm’s legal name, Jones Lang LaSalle Incorporated, and the name of its wholly owned subsidiary, LaSalle Investment Management, will remain unchanged.