JLL: Key quality drivers for integrated development in Vietnam
Top 5 considerations for investors who are looking to develop 'a city within the city'
Vietnam, 25 Oct 2019 – Looking at recent projects launched in Vietnam, we observe that integrated large-scale projects continue to dominate the residential markets of Hanoi, HCMC and satellite provinces. This trend has become more obvious as numerous new residential developments carry the word “city” in their names, including Swan City, Empire City, Celadon City, Aqua City, and so on.
Source: JLL Vietnam
We identified the “city within the city” residential concept, commonly referred to as large-scale integrated developments, as an upcoming trend in a previous blog two years ago. This urban form has grown in popularity as developers seek to attract buyers with holistic, well-planned communities within a city for those who wish to avoid the chaos created by rapid urbanization and lagging infrastructure in shared facilities. Nowadays developers taking part in city planning have to carefully understand the fundamentals of city planning in order to create sustainable value for their large-scale projects.
Developer considerations for sustainable integrated development:
1. Planning traffic and transport infrastructure
Due consideration of planning traffic infrastructure is crucial for large-scale developments. With growing car ownership in Vietnam, congested roads and lack of parking space will spur the demand for functioning traffic solutions. Sufficient parking, integrated access to surrounding roads and public transport will become key selling points that will enhance the development’s value.
2. Phasing out development
As the size of developments grows, sensible space planning for various functions and building scales has become a challenge for developers. To achieve convenient, functional and diverse quality public spaces, careful consideration of city planning aspects is mandatory. Lively street frontage, plazas, sidewalks and a scaled building arrangement will lead to sustainable and sought-after neighborhoods, thus ensuring sustained value. Careful phasing should be considered to ensure the sense of completion of each component of each neighborhood. A good example of this was seen in the Phu My Hung NUA project, where “green” walls were used to separate completed buildings from those under construction.
3. Creating and maintaining public facilities
One key attraction for large-scale projects is the public facilities within the development. Facilities such as public parks and sports stadiums help attract buyers but can be costly to maintain down the road. Therefore, developers should raise awareness amongst buyers regarding potential maintenance costs and how it would be in their interest to fund these costs to safeguard the value of their properties.
4. Teaming neighborhoods to shared facilities
For projects that benefit from existing public facilities, it is critical for developers to differentiate their developments’ internal facilities and create a sense of identity for their projects. A key method would be to harmonize the ratio between number of users and shared facilities including pool, gym, and children playground to ensure the long-term value of the development.
5. A diverse and inclusive living environment
The beauty of any large-scale development is the ability to offer a diverse range of housing types to various groups of potential buyers. While each building should be custom designed for a specific group, the overall living environment should still be in harmony. For example, in Phu My Hung NUA, developers planned for smaller apartments targeted towards single expats and young tenants, to be situated in the urban heart of the development. Meanwhile, family-oriented buyers who purchased larger units were allotted buildings in the quieter area of the development.
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 Other than the plain mono-function residential cluster, the term refers to a neighborhood or township development with mixed-use components such as, residential, retail, institution, leisure and more where residents can live, work and play. It comprises multifunctional and interconnected buildings, which focus on the surrounding environment to ensure harmonious ‘street-scape’ and architecture. As the Vietnam real estate market is gradually maturing, a sustainable wholesome living environment is an important factor for buyers to consider. Based on our real estate expertise, the suitable size of an integrated development should be in excess of 5ha to ensure commercially viable facilities.
 Built-in facilities is used for residents inside the project only, while public facilities could be accessed by everyone. Built-in facilities can be shared between two or more buildings (neighborhood facilities) or only for the residents who are living inside each building (building facilities).
JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. Our vision is to reimagine the world of real estate, creating rewarding opportunities and amazing spaces where people can achieve their ambitions. In doing so, we will build a better tomorrow for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.3 billion, operations in over 80 countries and a global workforce of nearly 92,000 as of June 30, 2019. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com